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The journal receives submitted manuscripts via email only. Please submit your research paper in .doc or.pdf format to the submission email: ijpmbs@ejournal.net.
You’ll be given a paper number if your submission is successful. Your paper then will undergo peer review process, which may take approximately one and a half months under normal circumstances, three tops.
After blind peer review, you will receive the notification letter with the review result of your paper...
2. Can I submit an abstract?
The journal publishes full research papers.[Read More]

Analysis of Relationships between Combinations of Biological Signals and Subjective Interest

Masaki Omata1 and Shogo Tanabe2
1 Graduate School Department of Interdisciplinary Research, University of Yamanashi, Kofu, Japan
2 Department of Education Interdisciplinary Graduate School of Medicine and Engineering/University of Yamanashi, Kofu, Japan

Abstract—Interest greatly affects human behavior. Interest is often measured by a questionnaire or observational methods and is used for marketing or advertising purposes. However, there are some problems in the reliability of results of such conventional methods. We propose that using biological signals can help address these issues because such signals are associated with biological reactions to interest. This study describes an experiment and multiple linear regression analyses of the relationships between a viewer’s interest in an infomercial and the viewer’s biological signals such as electroencephalogram, hemoencephalography, blood volume pulse, skin conductance, and respiration. The subjective interests of viewers were measured by a questionnaire. A comprehensive index of interest based on the answer values was extracted by principal component analysis. We then constructed an individual regression equation to estimate the degree of interest from different combinations of biological signals.

Index Terms—biological signal, infomercial movies, subjective interest

Cite: Masaki Omata and Shogo Tanabe, "Analysis of Relationships between Combinations of Biological Signals and Subjective Interest" International Journal of Pharma Medicine and Biological Sciences, Vol. 4, No. 3, pp. 158-162, July 2015. doi: 10.18178/ijpmbs.4.3.158-162
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